Our Commitment
At Alpha’s, privacy is part of the care we deliver. We only collect what we need to run your account, fulfill orders, and improve the shopping experience—without compromising your trust.
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Last Updated: March 2025
This policy explains what we collect, why we collect it, and how we keep it safe—so you can shop for babies, kids, and teens with confidence.
Security-first handling of customer data.
Clear reasons for every data touchpoint.
Access controls + encrypted processes.
At Alpha’s, privacy is part of the care we deliver. We only collect what we need to run your account, fulfill orders, and improve the shopping experience—without compromising your trust.
We collect basic account and order details like your name, email, delivery address, and purchase history. We may also collect limited device and usage data (like page views and clicks) to improve performance and product discovery.
We use your information to process payments, ship orders, provide customer support, and personalize your browsing experience. If you opt in, we’ll also send product drops, offers, and our newsletter. We do not sell your personal data.
We use cookies for essential site functionality (like keeping you logged in) and to understand what works so we can optimize navigation and checkout. You can control cookies in your browser settings.
We apply industry-standard security practices, encrypted checkout, and access controls to reduce risk. While no system is 100% perfect, we continuously review and harden our infrastructure.